Business Overview:
Customer is a prominent Indian company specializing in outdoor gear, footwear, clothing, and travel accessories. Headquartered in Bangalore, their products are available in over 200 exclusive stores and 5,000 multi-brand outlets across India. The company operates in both B2B and B2C markets, serving corporate clients and direct consumers through an omni-channel approach.
Line of Business:
- Consumer Goods (outdoor gear, footwear, clothing and travel accessories company)
Applications in Scope:
- Oracle Cloud WMS
ERP System:
- Microsoft Dynamics AX
Project Location:
- India
Business Challenges:
The customer had a legacy on-prem Warehouse Management System and had several critical challenges negatively impacting their operational efficiency. Recognizing the need for a more robust solution, they chose to migrate to Oracle Cloud WMS and selected ITOrizon as their system integrator to resolve the existing issues and optimize their operations.
The key customer challenges inherited into the project included:
Inventory Synchronization Issues – Discrepancies between inventory data in their ERP and WMS led to stock mismatches, causing inefficiencies.
Manual Processes – Heavy reliance on manual data management, such as Excel uploads, was both time-consuming and error prone.
Difficulty in Tracking Inventory – The system struggled to provide accurate, real-time inventory visibility, impacting decision-making.
Complex Omni-Channel Operations – Customer manages both B2B and B2C operations within a single entity and the WMS system. This needs the system to seamlessly support diverse processes like corporate client orders and direct consumer shipping (eCommerce).
Multiple Lines of Business – Each line of business and product category required unique inventory management processing, adding complexity to the system configuration.
High Data Volume – The large volume of data transactions due to extensive operations across India from a single entity.
Project Objective:
Client needed real-time transaction visibility, seamless ERP-WMS integration, and the ability to manage their complex omni-channel operations and varied inventory processes effectively.
ITOrizon Solution Approach:
ITOrizon played a crucial role in helping them overcome their challenges by successfully implementing Oracle Cloud WMS.
Resolved Inventory Status Mismatch – Addressed inventory status mismatches which occurred due to high-volume transactions at the database level, ensuring accuracy across systems.
Real-Time Visibility – Moved from an SFTP-based file exchange to a REST API approach, enabling real-time transaction visibility and reducing delays.
High Transaction Volume Handling – Optimized the system to efficiently manage large volumes of inventory transactions, ensuring compliance with vendor SLAs and minimizing delays (5000+ orders/day across 60,000+ SKUs)
Optimized for Omni-Channel – Configured OCWMS to support both B2B and B2C operations within a single system.
Utilized Standard Application Features – Adapted the standard OCWMS product to handle the distinct inventory processing requirements of client’s various business lines without needing custom development.
Enhanced Inventory Allocation: Reduced the time taken for inventory allocation from 30 minutes to 5 minutes (on average).
Comprehensive End-User Training – Delivered on-site training for over 60 end-users, ensuring smooth adoption and efficient use of the new system.
Project Outcome:
Improved Inventory Accuracy: Achieved a 95-99% synchronization accuracy between systems.
Streamlined Omni-Channel Operations: Successfully integrated and managed customer ‘s complex B2B and B2C operations within a single WMS system.
Operational Efficiency: Reduced manual processes and enhanced system performance, leading to faster decision-making and improved customer satisfaction.
Scalable Solution: The implemented solution effectively supported company’s diverse business lines and complex inventory requirements, ensuring long-term scalability.
ITOrizon Inc., a global end-to-end IT supply chain ecosystem service leader based in Atlanta, with offshore locations in India and Dubai, has been helping clients ensure success for more than 10 years. We maximize the value of existing ecosystem investments while outpacing the competition with a human-first service delivery client experience. Industry analysts such as Gartner, ISG, and ARC Advisory have recognized us for our high-performance services team, built to scale and delivering strategic advisory, implementation/integration, digital transformation, and managed support services.
